In the first two parts of this series, we looked at how technology is changing recruitment and why human insight still matters.
Now, we turn to the practical side: what can you do as a job seeker to improve your chances when a machine often makes the first decision?

Here are some ways to adapt — without losing the human touch that employers still value.

Understand the technology

Many employers now use applicant tracking systems (ATS) and AI tools to manage applications.
These systems scan CVs for keywords and filter out those that do not match the role. A strong application can still fail if it does not “speak the right language.”

To succeed, you need to:

Read the job description carefully and note the keywords and skills mentioned.
Tailor your CV for each role, using language that mirrors the advert.
Avoid graphics, tables and unusual formatting, which can confuse automated systems.

Understanding how these systems work means you can present your skills in a way that gets noticed.

Adapt your CV and online profiles

Simple, clear communication is your best tool when applying through online systems.

To make sure your CV reaches the right people:

Use the right keywords naturally throughout your CV, particularly in the profile, skills and work experience sections.
Stick to standard job titles where possible. If your title is unusual, explain it clearly.
Keep the design clean and basic. Bullet points, standard fonts and straightforward headings help both machines and people read your CV.

The same approach applies to your LinkedIn profile. Recruiters often search LinkedIn using the same keywords they place in job descriptions.

Show your human side too

While technology plays a part, people still make the final hiring decisions.
You need to write and speak in a way that appeals to both.

Ways to do this include:

Telling short, clear stories about your achievements, not just listing duties.
Highlighting soft skills like leadership, teamwork or problem-solving with real examples.
Writing professional but warm cover letters that show interest in the specific company and role.

At interview, preparation matters more than ever. Focus on showing not just what you have done, but how you work, how you solve problems, and how you fit with teams.

Focus on relationships, not just applications

One of the best ways to bypass automation is through human connection.
A recommendation from someone inside a company can often carry more weight than a CV alone.

To build these connections:

Grow your professional network by attending industry events, joining online groups, and reaching out to past colleagues.
Stay active on LinkedIn, commenting thoughtfully and sharing useful insights.
Follow up applications with a polite, professional message to the hiring manager if possible.

Networking does not guarantee a job, but it greatly increases your chances of being seen and considered.

Conclusion

Succeeding in today’s hiring world means working with both technology and people.
Understand how the systems work, tailor your applications, and build real-world relationships.
While machines may set the first hurdle, strong candidates who adapt — and stay human — will continue to stand out.