The 2024 New Zealand Employer Brand Research sheds light on what job seekers in New Zealand prioritise when selecting an employer. Based on a survey of 3,823 members of the general public, the research identifies the top five factors that matter most to job seekers and highlights the most attractive sectors in the job market.

Top Five Factors for Job Seekers

Work-Life Balance Work-life balance is the top priority for New Zealanders. Flexible working hours, the ability to work remotely and supportive leave policies are highly valued. Employers who promote a healthy work-life balance can attract dedicated employees and enhance productivity.
Attractive Salary and Benefits Competitive salaries and comprehensive benefits packages are desirable. Job seekers look for financial stability and tangible rewards such as health insurance, retirement plans and performance bonuses. Companies offering above-average compensation and robust benefits stand out in the job market.
Good Training Opportunities for professional growth and development are highly regarded. Employers who invest in training programs, mentorship and continuous learning create environments where employees can thrive. Supporting career advancement ensures a motivated and engaged workforce.
Equity While equity is important, it ranks fourth among job seekers’ priorities. Fair treatment and inclusivity in the workplace are valued. Ensuring equal opportunities for all employees helps build a positive reputation and fosters a supportive work culture.
Job Security Job security is essential, especially in uncertain economic times. Employees seek assurance that their positions are stable and their employers are resilient. Offering long-term contracts, demonstrating financial stability and transparent communication about company performance reassure employees.

The 10 Most Attractive Sectors

The report identifies the sectors that are most appealing to job seekers in New Zealand. These sectors offer desirable attributes such as work-life balance, salary, benefits and job security.

Professional Services (45% increase)
Tertiary Education (41% increase)
IT and Telecommunications (41% increase)
Central Government (40% increase)
Transport and Logistics (39% increase)
FMCG (Fast-Moving Consumer Goods) (39% increase)
Media (39% increase)
Public Sector (38% increase)
Community Services (37% increase)
Healthcare (36% increase)

Understanding Sector Appeal

Professional Services: This sector’s appeal lies in its dynamic nature and opportunities for career advancement. Job seekers are drawn to its diverse roles and the potential for professional growth.
Tertiary Education: The education sector attracts those passionate about learning and teaching. It offers a stable work environment and opportunities for intellectual engagement.
IT and Telecommunications: Known for innovation and rapid growth, this sector appeals to tech-savvy job seekers looking for cutting-edge work and competitive salaries.
Central Government: Job seekers value the stability, benefits and clear career paths associated with government positions.
Transport and Logistics: This sector appeals due to its essential role in the economy and opportunities for various roles with good job security.
FMCG: The fast-paced nature of this sector attracts individuals looking for dynamic and challenging roles. It also offers competitive salaries and benefits.
Media: Creative and communicative individuals are drawn to the media sector for its opportunities in storytelling, journalism and content creation.
Public Sector: Similar to central government roles, public sector jobs offer stability, clear career progression and attractive benefits.
Community Services: This sector is ideal for those who want to make a positive impact on society. It offers meaningful work and a sense of purpose.
Healthcare: Despite its demanding nature, healthcare remains appealing due to its critical role in society and the fulfilment derived from helping others.

By understanding these sector appeals, job seekers can better navigate the job market and choose careers that align with their values and aspirations.

For more detailed insights, refer to the 2024 New Zealand Employer Brand Research report by Randstad .